⭐ BREATHWORK LANDING PAGE – COPYWRITING GUIDE

SECTION 1 – HERO SECTION
Purpose:
The goal of this section is to immediately tell the visitor what the offer is and why it matters. A beginner should understand the main transformation/Benefit in the first 2-3 seconds. This section sets the emotional tone and makes the visitor feel: “This is for me.”

What to include:
A clear promise, a short line saying what the event or session is, and one strong call-to-action button.

Guidelines:
Keep the language simple and focused on the result, not the technique. Make sure the visitor instantly feels the main benefit.

Mistakes to avoid:
Avoid long headlines, vague titles, or talking about technical details before stating the main transformation.


SECTION 2 – AUTHORITY / AS SEEN IN (Maybe it’s Hidden but you can see it on Edit Mode)
Purpose:
This section helps the visitor trust you faster. It shows that your work is recognised, endorsed, or aligned with respected wellness or mind-body publications. Even if the logos are placeholders, the visual element creates reassurance.

What to include:
Three to five simple logos that look like wellness or lifestyle magazines.

Guidelines:
Use clean, minimal logos that feel professional and familiar, Use only if it makes sense.

Mistakes to avoid:
Avoid too many logos, or names that look unrealistic or childish.


SECTION 3 – FRUSTRATION / PROBLEM HOOK
Purpose:
The purpose is to show the visitor that you understand their struggles better than they do. When people feel “Wow, that’s exactly me,” they trust you and continue reading. This part makes them feel seen and supported.

What to include:
A short description of the emotional and physical frustrations your audience deals with, plus a gentle explanation of why common solutions often don’t work.

Guidelines:
Use simple, human language. Describe real feelings like pressure, overwhelm, tension, worry, disconnection.

Mistakes to avoid:
Do not judge the reader or give complex explanations. Keep it relatable and kind.


SECTION 4 – ASPIRATIONAL FUTURE STATE
Purpose:
This section helps the visitor imagine how their life could feel after working with you. When people picture the emotional relief they desire, they become more open to booking.

What to include:
A warm description of how the person may feel after the session or event: calmer, clearer, grounded, more connected, more present.

Guidelines:
Use positive, uplifting language and speak as if the transformation is possible and realistic.

Mistakes to avoid:
Avoid exaggerated promises or vague spiritual clichés. Keep it grounded and believable.


SECTION 5 – THE MECHANISM / WHY THIS WORKS
Purpose:
People need to understand why breathwork actually solves their problem. This section gives a simple explanation of the method behind the results. It shows that your approach is logical, grounded, and trustworthy.

What to include:
A plain explanation of how breathwork affects the nervous system and why working through the body is often more effective than working only through the mind.

Guidelines:
Use everyday language and keep the explanation short. Aim for clarity, not science-heavy descriptions.

Mistakes to avoid:
Avoid complicated terminology or long paragraphs. Do not make medical claims.


SECTION 6 – WHAT THEY WILL EXPERIENCE
Purpose:
This section reduces fear and uncertainty by explaining exactly what will happen during the session or event. When people know the steps, they feel safe enough to join.

What to include:
A short overview of the flow — such as intention setting, breathwork, emotional release, grounding, and integration.

Guidelines:
Explain each part gently and highlight how each step helps them feel more regulated and supported.

Mistakes to avoid:
Avoid making the process sound complicated or intense. Keep it approachable, friendly, and structured.


SECTION 7 – SOCIAL PROOF / TESTIMONIALS
Purpose:
Testimonials show the reader that real people have experienced real change. This reduces doubt and builds trust quickly.

What to include:
Two or three short, emotional comments from participants describing how they felt before and after the experience.

Guidelines:
Choose simple, authentic messages that sound like normal people speaking honestly.

Mistakes to avoid:
Avoid overly long stories or testimonials that feel scripted or dramatic.


SECTION 8 – OFFER STACK / VALUE PROPOSITION
Purpose:
This section clearly communicates what the person receives and why the price is fair. It transforms your service into a tangible, valuable package.

What to include:
A concise list of what is included in the session or event, the total value, the actual price, and a clear call-to-action.

Guidelines:
Make the benefits easy to understand. Focus on clarity and simplicity rather than quantity.

Mistakes to avoid:
Do not hide the price or overwhelm the reader with too many features.


SECTION 9 – GUARANTEE
Purpose:
The guarantee removes fear from the decision. When people know they won’t lose anything, they feel more confident booking.

What to include:
A simple and direct sentence saying they will be refunded or supported if they don’t feel a clear shift.

Guidelines:
Keep it friendly, confident, and respectful.

Mistakes to avoid:
Do not add complex terms or conditions. The guarantee should feel safe and human.


SECTION 10 – FINAL CTA
Purpose:
This is the moment the reader decides. The CTA should feel warm, encouraging, and empowering.

What to include:
A short emotional invitation, one button, and optionally your photo to build connection.

Guidelines:
Repeat the main benefit and make the next step feel easy.

Mistakes to avoid:
Avoid neutral language or multiple choices. Make it simple and direct.


SECTION 11 – FAQ
Purpose:
The FAQ answers the remaining doubts that stop people from booking. It acts as the final reassurance.

What to include:
Clear answers to common questions about safety, preparation, online access, experience level, and recordings.

Guidelines:
Keep answers short and supportive. Speak as if you are calming someone’s concerns.

Mistakes to avoid:
Do not overload this section with too many questions. Focus only on what helps people say “yes”.